Seascout-Net Mail Archive for July of 1999: Advertising on Ship websites
Advertising on Ship websites
Bruce Chr. Johnson
Wed, 21 Jul 1999 08:18:02 -0400
Fellow Sea Scouters:
I had a message relayed to me yesterday that everyone should keep in
mind as they set up their Ship web sites. Everyone has probably seen
web sites that include advertising in one form or another. Some of this
advertising is pretty low key. Others are much more obvious.
Apparently a Ship set up a web site on a provider that automatically
displays a separate window with advertising. The Ship then asked that
we link to their web site from their page on the Sea Scouts, BSA web
site, and a few days later, we made the link.
It turns out that at least some of the time the advertising window
on this Ship's site promotes pornographic web sites. At some point the
Ship apparently withdrew its site from that server, but never notified
us that they made this change.
So how did we find out about it? Well, we were having a friendly
exchange with the webmaster of BSA's "official" web site and he
mentioned that he got an very strongly worded telephone call from the
Ship's council Scout Executive, understandibly upset that a national BSA
web site was linking to pornography ads. (The exec did not understand
that the Sea Scouts, BSA web site is operated at the request of the
National Sea Scouting Committee by Sea Scout leaders from all over the
country.) The BSA webmaster managed to diffuse the situation, and the
offending link has since been removed. The resolution of this situation
could have been MUCH worse.
Now the reminder. To the extent that it is possible, stay away from
any advertising on Ship web sites. Under no circumstances should you
include advertising for anything that is in any way of questionable
taste or values. It reflects negatively not just on your Ship, but on
Sea Scouting and the Boy Scouts of America. Remember that many will see
your advertising as BSA's explicit endorsement of the product or web
resource being promoted. A rule of thumb that you might take is this:
Would you want your boss or your minister/rabbi/priest or your spouse to
know that you were being identified with the product being promoted? If
you're not sure, don't!
We've been very fortunate to have an excellent record of support of
Sea Scouting thru use of the Internet. With a little care, that record
will continue to get even better. Your help with this is appreciated.
For the Sea Scouts, BSA Website Development Team
===> The preceding does not necessarily represent <===
===>the official position of the Boy Scouts of America<===
To leave Seascout-Net, send the following message to <firstname.lastname@example.org>: