Seascout-Net Mail Archive for June of 1999: Recruiting methods
Wed, 09 Jun 1999 23:10:02 -0700
A few weeks ago, someone posted a message regarding recruiting
methods... I hesitated to reply at that time, at least until our latest
effort. Well that was tonight, so here goes.
We are fortunate to have an excellent relationship with our Council
Our entire Council recharters every December. Right around March 1 they
print a "drop" list - every boy that did not re-register with their
troop. This list gives name, address, phone and age. We still have not
figured out if that is age when they originally register with that unit,
or if it is updated yearly.
We get a copy of that list for our area. Then we load that into a
database (ACT) and create a birthday of 1/1 based on the age shown). We
only input between 11 and 14. . . cause if the age is age when
chartered, they are at least one year older. . . On average we get
about 100 names per year. About 15% are bad address (moved?) or
We then send a written invitation to a firstnighter, and then follow-up
with a personal phone call. That call is also used to get correct
birthday and email address.
Armed with this info, we email another invitation with link to web
site. If they are too young, we hold on until they are old enough. Then
send a invitation around 14th b-day. Calls are assigned after everyone
reviews list to see if they know them. List is then sorted by area
whenever possible, assigned to crew member closest.
When we speak to them, we mark certain boxes - basically if they sound
interested or are expected to attend or are not interested.
If they are expected to attend. .. they get another call the day of the
meeting and are again offered a ride if needed. We always suggest they
bring a friend.
If not interested, we keep for a while, then reapproach just in case
they change mind.
Now for results - until recently - bad, then we tweaked the system a
bit. Now we end up with about ohhh. . . 50% of the ones who say they
are interested/expected to attend. about 40% of that 50% join. About 5
attend with 3 new guys joining each time.
I have several long "discussions" with Boatswains mate over this method.
.. think I have converted him to use it more. . . tho not sure, he is
very very stubborn!
Whenever we get a name no matter the source, we add them to the list.
Every year when we get the big list, we purge based on last results or
age (over 16).
That's how we have been doing it recently and it is starting to show
results. . . .
At the meeting we show a video (old as sin) about ship, run scuttlebut
and bosn's chair with prospects involved. I usually sit in back of room
and keep my mouth shut (not an easy task for me, ask anyone who knows
me!) Followed up with a quick trip that weekend to Anacapa Island (just
over an hours run).
That's been our method last few years, like I said earlier - starting to
show consistant results.
Skipper - Albatross
Ventura Council CA
P.S. a small comment on uniforming and badges - was looking at
pictures from AMR, noticed another Ships crew member in one with an
Apprentice patch on chest, and Long Cruise with one extra arc on arm! I
caught hell from our crew, cause we follow manual and don't start
counting time until after they get Ordinary! And we only count "true"
cruising time, not work parties on boat and training sessions.
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