scouts-l Mail Archive for April of 2000: Re: Important Update! Sun Country radio ad
Dalton, Lloyd P. (Lloyd.Dalton@UNISYS.COM
Wed Apr 05 2000 - 12:40:38 CDT
I agree with you--the Sun Country ad does not show scouts in a bad
light. I think the ad was really well done--simply having two kids say the
Scout Law over the air is pretty inspirational. It doesn't put the BSA in a
bad light at all.
However the issue (to me) is how closely the promotion of scouting
was tied to the promotion of a commercial product. In this ad, it was very
clearly an advertisement for Sun Country.
On the back of every unit money-earning application, it states: "YOU
CANNOT PERMIT ANYONE TO CAPITALIZE ON A SCOUTING CONNECTION OR INDUCE
SYMPATHY AS A SUBSTITUTE FOR A WORTHY PRODUCT OR SERVICE."
I agree with you that free things are terrific. However, the radio
ad in question is not free publicity. I believe the BSA's policies on
endorsement were drafted with more than just finance in mind.
Finally, your point about the existance of an agreement between the
company and the BSA is based on slightly innacurate information. In this
case, I believe the BSA did not realize they were agreeing to endorse Sun
Country. There was no written agreement, just a few phone calls and (in my
opinion) some fast talk:
It's tough for scouters to walk the line between accepting
well-meant support of scouting and keeping the BSA from becoming a
publicity. I think you and the great majority of us do a great job of it.
SM, Troop 28
St. Cloud, MN