scouts-l Mail Archive for March of 2000: Re: Sun country radio ad
MAJ) Mike Walton (settummanque, the blackeagle (blkeagle@USSCOUTS.ORG
Wed Mar 31 1993 - 20:16:47 CST
Lloyd and I heard the same commercial; I am hoping to tape it sometime!
It's kinda cute!
Lloyd wrote and asked:
>This morning (Wed, April 29), I heard on the radio (104.1 FM) an
>advertisement for Sun Country Airlines, which featured an "interview" with
>two "boy scouts." In the interview, the scouts repeated the scout law and
>motto, and the company spokesperson asked them jokingly if there was a merit
>badge for on-time flights and low fares.
I do know that the President of Sun Country (which is trying to break into
the market here in the Twin Cities dominated by Northwest, which is
headquartered here in town) is a former Boy Scout. Don't know if he's an
Eagle Scout or not....
>I don't know if the voices were actual scouts or radio actors. I
>also don't know if simply using the oath & motto in radio to sell a product
>or service is a violation of BSA's copyright (my understanding is that the
>copyright applies to images and visual media).
It's not copyright you're looking at, Lloyd; it is usage of the BSA's
program for promotional purposes without the BSA's permission. If Sun
Country is using Scouts to sell their product (reduced airfairs to many
parts of the midwest, southwest and east coast), then it could be a
violation of the BSA's Federal Charter which prohibits such commercialization.
At the least, I agree with you...
> But it is a very poor
>business practice to appropriate the image of a non-profit for the purpose
>of commercial advertising. I cannot imagine that Sun Country had permission
>to do this.
They probably did not seek the permission.
>My question for those on the list is this: (sorry if it's already
>been answered long ago). Does the nature of the media (radio, TV, internet)
>make a difference in the case of a company associating itself with the BSA's
No, it does not matter if the medium is print, broadcast (radio, television,
internet), electronic (internet, faxes), or on a billboard. The basic
"rule of thumb" is that a company cannot "rely on the good name and will of
the Boy Scouts of America" or any representation thereof of the program to
promote their product or service. Likewise, the BSA cannot "rely on the
good name and will" of the American government to promote it's programming
and activities. Each product or service must be sold "on its own merits"
and without using the program as a "convienent crutch".
So, yeah....while the commericial is stirring and hearing a Scout repeat the
words of the Scout Law over the airwaves, it is still wrong. (You heard on
"The Point"; I heard it at work on 94.5, which feature off-color stories and
gross tales as their "morning show" (yeah, what I want to go to work and eat
my donut and coffee listening to, fer shure!), which I thought immediately
was one of their sick little attempts at humor and comedy. It was only when
I heard the same message later onward while they were playing their classic
rock, did I know it was "legit").
(MAJ) Mike L. Walton (settummanque, the blackeagle)
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