Scouts-L Mail Archive for September of 1999: Garfield and Cub Scouting???
Garfield and Cub Scouting???
DAVID P SMITH
Tue, 7 Sep 1999 15:07:03 -0700
I suppose you could make the case that this post demonstrates that I
have too much time on my hands. I have been stewing about the new
Garfield ad campaign. "Join scouting, because too much fun is never
At first look, this may seem trivial, but when you consider that much
of what scouting is about is building the boy's character, I think it
is important to review the character of anyone in a potential role
model position, fictional or not.
I have read the Garfield strip off and on for years. I have some
concern about the suitability of this character to serve as a
"spokestoon" or role model in scouting.
I just reviewed the 30 day archive of Garfield cartoons at the strip's
publisher's web site and found nothing that would lead me to believe
that Garfield exemplifies anything positive. I did find 8 strips
highlighting Garfield's sloth and laziness, 4 demonstrating overtly
rude behavior, 3 based on his gluttony, and 3 displaying violence
toward other characters in the strip. (Using my own, purely
subjective, criteria to catagorize.)
The trademark characteristics of Garfield are his sloth, rudeness,
poor treatment of other characters (particularly Odie the dog), and
generally poor attitude. The balance of the strip rides on his
owner's disatrous lovelife and occasional poor judgement.
I understand that merchandise with a familiar character can generate
significant revenue. I fail to see any other reason why Garfield
should be associated with scouting. What message is he intended to
Den 1, Bears
Pack 99, Lake Elsinore CA