Scouts-L Mail Archive for August of 1999: Positive publicity for scouting
Positive publicity for scouting
Thu, 26 Aug 1999 05:11:04 -0600
I happen to work at the local newspaper, but not in the news
department. I asked the City Editor how to get news items
in the paper and here's what he told me. Most papers don't
get enough local "good" news because nobody told them. It
is best to write it down and take it in. If it is about an
up-coming event, at least five days in advance. If it just
happened: that day! Something that happened a week ago is
old news, or should I say "olds", not news. All news
stories should contain the usual who, what, when, where, how
stuff, plus name and phone number of the person who wrote
down the information. You don't have to have a degree in
journalism to write a news story, let the editors do that.
For example, I gave our council office a form for new Eagle
Scouts' parents that was put in the Eagle Scout kit. The
parents just fill in the blanks with the Eagle's name, age,
school he attends, parents he is the son of, troop number,
and Scoutmaster. The form directs them to hand carry the
announcement to the local paper, whom to give it to, and to
ask if they would like a picture of the Eagle Scout. Our
paper does. They schedule it (no charge from the paper).
On Monday, the Lifestyle section is about kids, with who
made what honor roll, who made Eagle or Gold Pin, etc.
As for general publicity, write it down, call the
newspaper. Your council can also, on an annual basis, ask
the newspaper for donated advertising space. Ours gives out
free space sparingly, but the scouts always get at least a
full page worth of space to use over a year. We use it for
School Night for Scouting, poporn sales and Scout-o-Rama.
BTW, the free space our newspaper gives has nothing to do
with the fact I work there. They were doing this before I
went to work there.
Any questions? Ask one of the editors at the paper.