Scouts-L Mail Archive for February of 1999: Re: Scouts in ads
Re: Scouts in ads
Mon, 22 Feb 1999 12:44:56 -0500
I think Ed has the gist of it, but let's refine it a bit.
Let's get National out there aggressively working for positive exposure of the
Scout uniform and Scouting. But let's keep it in a non-commercial venue. I'd
love to see Scouts in the more popular TV shows, feature films, public service
announcements, and so forth. I'd NOT like to see Scouts in advertising.
Remember, the next step beyond that Money Store ad might be those Scouts
loading into a "Ford Windstar, the ideal minivan for weekend campouts."
Instead, let's see National's PR firm get to work on other things. One of the
more popular shows on TV today is "Law & Order". In the past, they have
featured story lines where fraternities or other school clubs have come into
play, both negatively and positively. How about one where a Scout Troop or
Venture Crew becomes instrumental in solving the crime?
How about an episode of "ER" where a disaster occurs, there just happens to be
a Camporee going on with hundreds of Chicago inner-city Scouts, and the Scouts
are instrumental in saving hundreds of lives?
It's obvious, even without the talk on this list, that National probably has
the stature, contacts and bucks to swing something like this.
Even in the public service arena, how about involving BSA in a pitch to stop
smoking or stop drug abuse. Let your creativity take over. It could be a
simple angle of the Scout Troop giving the youth a place to go and things to
do as an alternative, or a more principle-oriented theme from the National
level about Scouting as a place that cares for youth.
I'm sure the National staff is as overworked as we are, but it's been a long,
long time since "Follow Me, Boys"!
Ed Thompson wrote:
> Re: Scouts in uniform being used in ads:
> While I understand the need for BSA (and I assume GSUSA) to
> protect its corporate image, I personally like the idea of seeing
> scouts in uniform in positive advertisements, news reports, etc.
> . . .
> What we need is to see scouts, in uniform, as many "normal" places as
> possible. Even better, we need to see the "cool" kids in ads, movies, TV
> shows, portrayed as scouts.
> . . .
> Perhaps National needs to do what commercial corporations do: keep control
> of the image but go out and aggressively work to place the scout uniform
> in as many positive (from the point of view of preteens) or "neutral"
> settings as possible so seeing kids in scout uniforms becomes more "normal".
Troop Committee Secretary, Northborough Troop 101
Brotherhood, Chippanyonk Lodge #59, OA
Knox Trail Council #244, BSA