Scouts-L Mail Archive for February of 1999: Scouts in Ads
Scouts in Ads
Fri, 12 Feb 1999 18:17:48 -0500
Ed W. Thompson writes:
> We continue to fight the image among our target
> population that scouting isn't "cool". Many boys
> in my troop are embarrassed to wear their uniforms
> in public or to have photos of them in uniform
> published because they fear being teased by
> nonscouting friends
Q: "Why did the BSA outlaw skinny dipping?"
A: "To eliminate a less-embarrassing alternative to the Irving
Baden-Powell was tempted to add an 11th Scout Law, "A Scout Is Not
A Fool." Perhaps he did not have the courage of his convictions
but not to worry, "cool" Scouts will ALWAYS fight being forced to
look like fools. It is testimony to the natural attraction of
Scouting that some boys will put up with autocratic Eight Method
Idiot Savants just to participate in a Troop that offers a
challenging Outdoor Program.
> What we need is to see scouts, in uniform, as
> many "normal" places as possible. Even better,
> we need to see the "cool" kids in ads, movies, TV
> shows, portrayed as scouts.
That ain't gonna fool nobody, Ed. The problem with the Irving
Uniform is the Irving Uniform, not its product placement in
Hollywood. No matter what high adventure context you put them in,
those ugly collars and hopelessly clueless, ill fitting, sick-green
pants will stick out like an inside-out polyester hair shirt. You
can't make a sow's ear out of a Texas petroleum product!
> Remember ads of all those rockclimbers,
> skateboarders and snowboarders pushing
> Mountain Dew? What would it do to our image
> among teenagers if some of them just happened
> to be wearing scout uniforms?
The Irving Uniform was designed to be worn under florescent light
by middle-aged men in air conditioned offices. It NEVER "just
happens" to be worn in ANY natural environment :-/
> The BSA's own efforts here don't help: their
> "Character Counts" billboards are among the
> most laughed-at signs among teenagers because
> they choose kids who would automatically be
> classified as "geeks" and "nerds" the first minute
> they set foot in a new Middle School or Junior High.
What a wonderful world it would be if Big Government granted soft
drink monopolies instead of Scouting monopolies, 'eh? Ads with
rock climbers, skate boarders and snow boarders would push
competing Scouting Programs leaving teenagers to laugh at the geeks
and nerds on Mountain Dew billboards proclaiming "Carbonation
Yours in Traditional Scouting,