Re: Boys + Lack of Parenting = Increase in crime & decline of BS
Wed, 3 Jun 1998 17:17:32 -0400
Bob, perhaps another way to phrase that question is to ask why the BSA
generates no significant publicity. If a McDonald's hamburger flipper
had tackled the shooter in Oregon, there would already be ads all over
It takes money, but there are plenty of supporters who would gladly
help, if they could be confident the money were going to publicity.
Advertisement is the key to awareness, and without it, Scouting is
nothing more than an afterthought for too many parents.
Plus, in fairness, many parents are working long and hard to make a
living today. The world economy demands it to remain competetive.
They are desperate for a way to help their boy grow up.
But it is still the lack of PR that hurts us most, and there is no
reason we volunteers shouldn't insist on it, both at the local level,
and at the National level.
I have organized PR TV ads for the Fall aimed not at the kids, but at
parents, speaking to them about the value of Scouting. Local key
advertisers (Auto dealers, Insurance salesmen, Corporate Executives,
even Real Estate owners participated, and each donated money for their
share of the 30 second ads. They were more than happy to participate,
as non-profit rates are about half of standard prices. Plus, the
Scouting link helps them too. The trick is to pick the key people,
folks who donate large amounts of their budget to advertising already
aren't as likely to become front page scandal news.
I have more detailed information if anybody would like to try this in
their area. Summer is a great time to put it together, and the best part
is that these people become spokesmen for Scouting in the community,
greatly increasing the chance of a yes response when we need real help.
Oh yeah, the United Way is happy as can be to have their logo posted all
over TV during the campaign. It's a win/win.
Nationally, why aren't we doing a "Scout Show" every afternoon, or at
least every week? A travelling show that visits each Council and
includes everything from jokes to crafts, to skills, and closes with a
Scoutmaster's minute from a real Scoutmaster. With the increase of
channels, this should be a no brainer. There are plenty of potential
advertisers too, many of them were at the National meeting last week. I
did a demo of this idea at the district level once, sent it to National,
and never heard a peep. Guess why it isn't being done!
One caveat, if the unit leaders don't run a quality program, PR only
hurts. How long would burger barf be in business if 1 of 3 or 4
hamburgers were bad?
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City