Re: Recruiting Problem (Long)
Fri, 3 Apr 1998 10:04:25 -0500
You are having problems getting access to the boys in school. Here are
some tips I learned over 13 years of professional service. Do not
attempt to contact the key business leaders of your community without
letting the area professional know first. They may know them and can
be of help. I will post in two parts, due to length...Good luck. =20
If there are any gaps that I missed let me know, these are not Official
Boy Scout publications, and there are always exceptions, but they worked
The Fall Roundup is won or lost before anyone sets foot inside a school!
It begins with the relationship Scouting has fostered with the school
board and the District School Superintendent. A growing number of
schools will not allow outside groups to speak to the children,
regardless of the worthiness of the cause=85Period. Several reasons are
cited, from the old standby; "If we let you in, then we'll have to let
in everybody" to "Our liability won't allow it" to "You Boy Scouts
always promise the world, but never deliver". =20
Perhaps a closer truth often lies in the fact that the NEA is an
extremely liberal organization, while Scouting is an extremely
conservative one. Or, many times the school's leadership doesn't want
any competition for it's adults time and it's own fund raising efforts.
Whatever the excuse, I have watched District Executives careers go
bye-bye, while they are left wringing their hands in utter frustration.
It's a shame, when the solution is often quite simple. Remember when I
mentioned that the key business people control the politicians? Now is
the time to utilize their power for Scouting's benefit! =20
Here's the speech:
1) Early summer-call and set up a time (15 minutes) for you to speak to
them about a problem "only they can solve". They will want to know
what, tell them that it is an issue of paramount importance, but you
need to explain it in person. You'll get the appointment! If you have
no relationship yet, have someone you know that travels in the same
circles make the call. Ask the Scout Executive to go with you if it is
a major school or system.
2) Flatter them with their importance (It works for anybody). Avoid any
mention of the power they possess, it's too direct an approach with some
3) Sell the mission. Use "the box" speech if you like. (See Chapter 7)
4) Explain that the Scouting program has to be advertised to boys, just
like any other product in this age of media blitz. "Look what we're up
5) The liberal media won't help a family values conservative program
like this one. The PSA's we send them only run at 2:30am. These age
youth don't/can't read the papers much. =20
6) You only need in for 5 minutes at any time during the day, and you
will sell the program. *You are aware of the reputation of "rape and
run" that others have used, but=85
7) You work for the best interest of the community first, and=85
8) You will not recruit in any school with poor or no leadership, or=85
9) He may have your resignation on demand! (You had better mean it!)
* Only if this is the history in your area.
If he says there is nothing he can do, ask him who can affect a change.
If you have the right man, odds are that you will get one chance. Make
it good, you won't get another if you blow it!
Example: In one district I had a principal hang up on me when I asked
for five minutes. I called the district superintendent and he basically
did the same-after chastising me for suggesting that I would ask him to
override a principal. I then called a key business leader that I knew,
explained the problem in less than 2 minutes, and asked if he could look
into it. 12 minutes later the school principal called and apologized,
offering his full cooperation. He hadn't understood what I had wanted!
His call was interrupted by the superintendent-doing the same. I made a
Thank you call immediately! This works! Scouting is in a unique
position, but will lose that advantage permanently if the professional
executives don't show integrity and character soon.
Tiger and Cub age boy talk: 5 minute speech.
Ideal: All boys alone by grade 1, 2, 3 (4th is optional)=09
Gym or cafeteria =20
The day before the meeting: -Have Cubs wear uniforms that day
-Have fliers printed and ready -Have a den or pack leader present
-Wear complete uniform=20
Always get there 10 minutes early and check in with the school
secretary. Principals come and go, she runs the operation! =20
A box of microwave popcorn is a nice touch.
Get the boys seated and quiet using the Scout sign. =20
Explain it's meaning (Quiet!).
"I've got some questions for you! Answer by raising your hand.
How many of you like to shoot B-B guns? (Let 'em holler a little, then
use Scout sign)
How many of you like to shoot bows and arrows? (sign)
How many of you would like to go swimming? (sign)
How many of you would like to go camping with your dad? (sign)
How many of you would like to go camping=85with mom? (sign)
Maybe even find her=85 her very own snake! (sign)
We do all this at camp! Plus we have pie eating contests, a squirt gun
war (show yours with a shhh=85 sign) and lots of other neat stuff. And
that's not the half of it! =20
We have a Cub Scout meeting at ________ tomorrow night at _:__p.m. and
you're all invited!
Bring a parent or two or three! This flyer will help them remember, but
you'll still have to remind them, maybe even put it in the refrigerator
when you get home! This is also the official flyer-we'll be having a
paper airplane contest, with prizes! We are the Cub Scouts and we'll
see you tomorrow night at ________ at _:__p.m.!"
Hand out the flyer as they walk out the door, giving a high 5 to each
boy as they go by! Don't forget to Thank the key people before you
leave and give them some of the extra flyers.
The Leader Recruiting-5 Minute Speech: Take out the box, now empty and
closed. Carry it in your hands while you talk.
"Thank You all for coming tonight with your boy to find out about
Scouting. Over here we have three different applications; Tiger for the
1st graders, Cub for the rest of them, and Adult Applications for you.=20
(They start to squirm)
I spoke to your boys yesterday at school and told them a few of the
things that Scouts get to do. The ones they liked best were camping
with dad and finding mom her very own snake! (nervous laugh) I am
confident that the summer program will provide these opportunities, even
if you don't volunteer tonight. I try not to make empty promises.
You've all heard about the value system, and the uniforms, and doing
your best. But Scouting is even more, let me explain. I know from
experience that most schools and teachers are excellent, even on a
Friday. I couldn't possibly maintain the enthusiasm they do all week. =20
My hat is off to them, they do a great job! =20
But even the best teacher will tell you that they are severely limited
by the walls of this building. (Hold up box) A classroom is four
walls, a floor and a ceiling, much like this box here. Perhaps once a
year the budget allows them to leave the building and venture out into
the world. (Open the box just a little)
That's where Scouting comes into play-we open up that box. By parents
working together, boys can visit places and see things and learn about
the world on a level the best teacher can only dream about! And you'll
find discounts and doors opening wide for Scouts almost everywhere.
Now, there's no doubt that your boy likes a sport or six. They almost
all do. But that activity is limited to a field of play that isn't much
larger than the classroom is. And from a career standpoint, its a
long-shot at best. (An uneasy father or two) Scouting has the only
group activity that offers the world as it's program!
Soon the boys are going to bring back a list of places they would like
to go see. There's nothing to organizing this group enough to make
these wishes come true for them. It's easy as pie. But Scouting is
even more. These books are loaded with projects, crafts, challenges,
and family activities that will add to the learning process. Packs meet
monthly and organize into separate dens that meet weekly, generally in
somebody's home. A committee serves to support those folks.
Plus there is a wide variety of other opportunities. Pinewood derby's,
bike rodeos, Scout Shows, Parades, Lad & Dad and Mom and Me weekends,
Blue & Gold banquets, Cub Scout Sports badges, Academic badges,
religious awards, the list goes on and on and on.=20
We have over ___ adults already involved in this area, and we have
hordes of written materials available as well to help you get started.=20
We have training tapes and classes, program helps, monthly get-
togethers, and even a National magazine each month. All aimed at one
thing-helping you the parent make the program work for your children.
Even more help; I have recruited some of the best local Scouters we
have, to work as advisors until you get going good. Please pick up at
least one adult application with the boy's, fill it out tonight so we
can reach you with the next get-together. I'll be here to chat about
the different positions involved, but know that none of them are
difficult if everybody works together. =20
I certainly hope I've convinced you that Scouting is worth some of your
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City