Re: media (soapbox-ish)
Cheryl Singhal (csinghal@CAPACCESS.ORG)
Fri, 6 Feb 1998 11:57:38 -0500
On Thu, 5 Feb 1998, Robert Gerhard wrote:
> In a message dated 98-02-05 11:48:14 EST, you write:
> << Oh no, this is unwittingly about the the worst advice that has been posted
> yet on the subject of getting media attention. I am sure it was not
> intentional, but here's a warning.
> Most media people are sensitive and supportive of Scouting and - if they're
> going to run a picture anyway - will accomodate our needs and wishes. In
> fact, most professional media people I've worked with - and as a media person
> myself - the first question asked is, "Okay, what are we doing here?" Sure,
> it was a cute picture, but what value was it to either Scouting or the paper?
> Anybody could have taken a picture of any kid with a toy on any day. The
> point the paper missed is that THIS day there were CUBS having a PINEWOOD
> DERBY. In fact, the caption even mentioned the Pinewood Derby, so why not
> support that with the photo?
Why not support it with a photo? How about because MAYBE one or more of
these happened: (1) photog was sent out at 7 to cover an event that
allegedly began at 7 and discovered chaos not an organized event; he had
to be at his next event at 7:30 and took what he could get--a picture of
two Scouts doing something. (2) organizers did not realize that the
photog would not be staying until the end of the races. (3) organizers
did not realize that the photog didn't need authentic pics, a
pre-enactment or practice would have worked just as well (better, in
fact). (4) photog took the right pictures, but this was the only one
with the right production values (clarity, focus, noone moving, all IDs,
color balance, etc.) most photogs take half-a-dozen pictures to get the
one useable shot. (5) the negatives were fine, but the prints got ruined
and there wasn't time to do another set and finally, a personal favorite,
The Editor's an idiot.
> Scouts must learn to deal with the media on its own terms, >
> No, Scouts must learn how to stage "media events" and manipulate the media
Get caught at it and you'll wish you'd never heard of media coverage. <g>
(See also: Gary Hart's "Bet you can't catch me at it." )
> both agendas could have been better met.
I don't see how the paper's agenda could have been better met. After
all, no matter WHICH two boys they show doing what, those two families
will buy an extra 20 papers apiece.
> I think it's great we got kids in uniforms - very good looking, proper
> uniforms I might add - in print. But as a Scouter - and as a reader - I don't
> really care how many times the photographer has been to the event. This is
> the first time I've seen the coverage, and that's what counts - the impression
> it will make in this issue. For me, it left a bad impression of the paper and
> not such a great impression of Scouting.
Well, as a Media guy, you should know that no coverage is ever good
enough for the coveree. <g> Even the guys getting the Nobels complain
they look silly in those cutaways.
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City