Re: Tommie Tenderfoot as the Marlborough Man
Sat, 27 Dec 1997 21:38:03 EST
B.S.A. policy is against promoting or encouraging the use of tobbacco and
tobbacco is not to be used at official Scout activities. Nowhere does it
mention punishing Scouts for being given equipment with unpopular logos.
Ask yourself, is this a plot by the sinister forces of Tobbacco to
undermine the morals of American Youth, waste tax-dollars and restore the
monarchy or a well-intentioned help to a boy who needed good equipment with
little cash outlay.
Talk to the boy and explain Official policy. Encourage him to cover or
eliminate the logos on the equipment. Be positive about the subject, not harsh
or demanding. Be persistant. Make sure he understands that being a walking
advertisement for a product that is not only discouraged, but just plain bad,
addicting and a waste of money is not a good idea.
Use real facts. Be willing to explain to his parents. Be helpful and
loyal to the boy. Use this oppourtunity to present a real program for all the
boys to try to make them understand the dangers involved in tobbacco use and
why they should not encourage it in any way.
You might also point out to them all that unless a company is paying big
bucks for the privledge, they are being taken advantage of if they advertise a
product for free. Michael Jordan doesn't endorse any product unless there are
great big bucks being handed over to him. In fact, no body in any commercial
or print ad is doing it for free. They all get paid, famous or not. The boys
might benefit from having a lesson in commercials as creative fiction.
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City