Re: Tommie Tenderfoot as the Marlborough Man
Jim Peterson (kupete@KUHUB.CC.UKANS.EDU)
Sat, 27 Dec 1997 10:14:06 +0100
>Home for the holidays and checking up on my district & my old troop and had
>one very interesting situation come up that could use a Scouts-L debate.
>I have a scout in my troop who's parents do not have a lot of money. They
>manage a small rural convenience store and one of the ways they get by is
>to save all of the Marlborough Proof of Purchase labels. Without it I
>doubt they would be able to provide their son with all of the gear he needs.
>Who says the cigarette companies are not targeting youth with their
>promotional campaigns. This kid is their dream poster child.
>What do we as Scoutleaders do?
>I did check out some of the gear to see if I could pull off the logos (they
>are printed on). None of the other scouts seems to mind but I dread the
>mixed message this situation is presenting to the other scouts.
>Well guys, how would you tackle this one?????
>Veteran Scoutmaster - Troop 12 Flint River Council
> (Moved from Georgia to Kansas City this Summer)
Interesting delemma! Here's my two-cents worth....I'd have the scout take
on the challenge of taking each Marlboro logo and turn it into an
ANTI-smoking logo. You know, stencil a "poison label" (skull and
crossbones) over the logo or neatly printing "gives you cancer" or "lowers
libido" after the Marlboro name. A little fingernail polish might take the
logo off some of the hard surfaces items.
I'd talk with the parents. I'll bet they'd be happy to see their scout
turn the tables on the cig co.
Good luck. It'll be interesting to see what other solutions surface in
this august body!
RT Comm, Pelathe Dist
Heart of America Council
ASM, T-55, Lawrence, Kansas Any day above ground is a good day.
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City