Re: Scouts in advertising
Sun, 21 Dec 1997 13:50:09 EST
It is surprising that a company like Alamo Rent-a-Car would play so fast
and loose with a trademark. BTW, they are a Florida-based company, and have
nothing to do with San Antonio, Texas or the real Alamo.
In fact, a few years back when the local folk were naming the new sports
stadium Alamo Rent-a-Car tried to take legal action when the name Alamodome
was selected, insinuating that they alone owned the name of the Shrine of
Since the city fathers did not want to have to change the name of
their biggest tourist attraction to "The Place Where Davy Crockett and a Bunch
of Other Guys Got Killed," this put the car-rental company into contention
with several thousand local business owners, the city itself and most fearsome
of all, The Daughters of the Republic of Texas. The rental company was routed.
It is understandable that a company would like to have people believe it
lives up to the high standards of Scouts, but using a fake image to associate
themselves with Scouting is reason itself to question their motives and their
ethics. I am sure that National will be looking at the advertisement and
taking action if warranted.
Of course, if a few hundred Scouts and leaders would happen to write to
the company expressing their views, that probably would not do any harm
Patrick Driscoll Time flies like the wind but fruit flies like bannanas.
CM P244 & 699
Alamo Area Council, San Antonio, Texas
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City