Re: Boy's Life
Ed Darrell (EDarr1776@AOL.COM)
Sun, 21 Jul 1996 23:52:07 -0400
I read my older brothers' Boy's Life when I was growing up, and it was a key
factor in my wanting to be a Scout, and my continued association as a Scout
and Scouter for 35 almost consecutive years. I still enjoy it, and I find
myself pushing my son to finish his so I can read it . . .
So don't be ashamed to promote the use of the magazine at Cub meetings. Have
a couple of copies available at Den meetings, use clips from old ones as
illustrations for your activities. Point out interesting articles. Use some
of the corny jokes. Take the stories of heroism, Scouts in Action, and use
them in Den Leader's minutes, and at every other available opportunity.
Scouting works because it is fun, and Boy's Life plays up that angle better
than almost anything else short of doing the fun stuff.
In short, use the magazine as part of your program. I'll bet you will get a
lot more kids asking if they can subscribe. And sell it to the parents.
Tell them, truthfully, that the magazine will promote the desire to read in
their kids. Tell them it's good, clean entertainment. Ask them to try the
magazine for a year -- it's cheaper than any other kids magazine by a long,
long way. It is an incredible bargain. Show them a copy and ask whether
they'd rather their kids spend a half-hour looking through it or watching
Power Rangers . . .
It may not be that your Pack is a mess of sluggards, it may be that the
parents and kids simply don't know how good the magazine is, they have no
familiarity. That's easy to fix, and you can do it.
Ed Darrell, Duncanville, Texas
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City