Michael F. Bowman (mfbowman@CAPACCESS.ORG)
Sun, 10 Mar 1996 00:06:10 -0500
Sell the sparkle! One thing that can help any recruiting effort is to
get the program out where youth of Scouting age can see it. Try a
Pinewood Derby inside a shopping mall, a camporee in a city park, a Scout
Show where the public can visit, etc. You could also put up displays
and/or picture posters in libraries and schools. The latter is
especially good for Cubs. A display of a uniform, patches, pictures, and
other goodies in a School display case really has impact with these
younger boys. A second thing is to publicize what Scouting is about and
doing whether on a cable channel for public messages, newspapers, PTA
newsletters, bulletin boards, or posters at the local grocery store.
The real key is planning:
1. Learn the demographics of the area you serve - where is the largest
underserved youth population? This may become your target area.
2. Develop ways to package and show the sparkle; e.g. things that are
fun and attract interest for each age group. A Cub Scout bike clinic at
a shopping area, a Troop camping demonstration in a park, or an Explorer
Post demonstrating a career/high adventure interest could be places to
start. Larger events at malls, parks, etc. can help too.
3. Plan an aggressive publicity campaign to let folks know where to see
this sparkle and where to sign up in a unit. This could range from
posters in store windows to a live TV segment on an event as it is
4. Make sure that at each of these recruiting opportunities real live
folks with information are there to sign boys up on the spot for unit
activities and for larger ones make sure someone is there that can pass
out registration materials and refer them to a unit.
5. Follow-up on registration collection.
6. Evaluate the process for improvements for the next year.
7. Write down what you did and the lessons learn to pass on to the next
group of folks to do recruiting so that they don't have to reinvent the
8. Don't forget to be generous in thank-you letters and recognitions for
those that helped in any way.
Speaking Only for Myself in the Scouting Spirit, Michael F. Bowman
a/k/a Professor Beaver (WB), ASTA #2566, OA Vigil Honor '71, Eagle
Scout '67, Serving as Deputy District Commissioner for Training,
G.W.Dist., Nat. Capital Area Council, BSA - firstname.lastname@example.org
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City