Re: Blue & Gold & F.O.S.
Todd Norman Tingblad (tingbltn@UWEC.EDU)
Mon, 4 Mar 1996 09:07:45 EST
Thought I should add a little more to my last post after recieving a number
of private message on the subject of FOS/SME presentations at Blue & Golds.
Blue & Gold and Troop Courts of Honor are the best time to do an FOS/SME
1. Parents, Scouts, and Scouters are all present.
2. Letter writing requests for FOS support yield nothing.
3. Phone calls yield only 1% yes per 100 called (in a 20 family troop, it
would take 5 years to get one YES????)
4. Setting up a special meeting just for FOS yields a big no-show.
So how can you do an FOS/SME presentation that will not turn off these 6, 7,
8, 9, 10 year old Cub Scouts and their younger family members?
You sell "Scouting Values".
You sell "Scouting Values" to the Cubs themselves.
The number one reason a boy joins Scouting, Cub Scouts and Boy Scouts, is to
go camping. So that is what you sell them on...Camping.
In Indianhead Council, we have 4 camps. Each camp operates part or all of it
to provide Cub Camping.
So I sell the Value of Scouting through the Camping Program provided by the
council to the Cub Scouts. Or put another way, I'm doing a camping promo. I
let the facts on the FOS/SME flier give the detail facts on the finance. The
only real money part is my note that FOS/SME equals 33% of the council's
budget and program fees equals 32% of the budget. In other words, going
camping at a council camp is half price thanks to FOS/SME.
If you are going to sell anything, you must know who you are selling to. The
Scouting program is for the youth. So you sell to the youth. In the Cub
Scout program, it will take at least one year before you get any FOS support
from a Cub family. It is a year long education process. Once they go to a
Cub Camp Program, parents understand really quickly that the $45 per person
for the 3 day, 2 night Cub Scout Camping program is the best money spent for
all the fun and time they and their son could have. I can't tell them about
it, they must have the fun themselves.
Todd Tingblad -- email@example.com
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City