Fundraiser Advertising in Scouting Magazine
John Carminati (EP60JRC@SHELL.COM)
Tue, 26 Sep 1995 07:26:41 CST
SUBJECT: Fundraiser Advertising in Scouting Magazine
Some of the units in my area sell Christmas wreaths. A few packs sold candy,
but this is not very popular now as almost all schools have candy sales. Gift
wrapping paper is also popular now for many school clubs. There was once a
notice in "Scouting" that the profit potential had to be about 50% to
advertise in the magazine. This is better than popcorn on the unit level
(although close for unit and council combined). I sent off for information on
a few of the ads. What came back was a real shock. Yes, you could get 50%
profit if you sold items for 3 times their sales price at Wal Mart. The pecan
company was a big disappointment. Small candy bars for $2 will never compete.
If scouting was not so important to me, I would do like I have to other
magazines that are filled with ads: STOP SUBSCRIBING.
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City