Re: SCHOOL NIGHT FOR SCOUTING
Jim Sleezer (JHS8@VM1.UCC.OKSTATE.EDU)
Wed, 5 Jul 1995 08:33:14 CST
On Wed, 5 Jul 1995 07:52:07 GMT Hutcheson George M said:
>Does anyone else have the same impression of SNFS? Any ideas on what to do?
While most of the families coming to school night intend to join, I have
generally encountered a few skeptical parents each year. Usually, when we
answer their questions, they choose to sign up.
As for promotion, one of the best ways we used in smaller towns was to make
contact with the local radio station and get some people on their morning
talk shows. This gets to the parents enroute to work or working at home. The
evening drive time shows were also used but we didn't get as much time on the
air to discuss Cub Scouting. I don't know the number of listeners for each
time period but I do know many parents heard the morning show and no one
mentioned the evening show.
We also use the local newspapers. In rural communities, I have always tried to
tie School night to the publication day of the weekly paper. If it came out on
Wednesday, we had school night on Thursday rather than Monday or Tuesday. It
often helps to hold a large Cub event just prior to School Night. That way you
can tack a recruitment message onto the story and pictures in the paper.
Here in Stillwater we are fortunate that the managing editor is a strong
supporter of Scouting (former SM, member of district committee, troop committee
and recent recipient of Silver Beaver). I know not all communities have the
level of support we find here but if you have something to report, rather than
promote, it is generally easier to get something into the paper.
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City