Re: Scout used in ad?
Ian Ford (ianford@DIRCON.CO.UK)
Tue, 30 Aug 1994 17:35:08 +100
On Tue, 30 Aug 1994, Kerry Sipe wrote:
> Regarding the commercialization of the Scouting insignia: I understand that
> in Great Britian (the birthplace of Scouting) that merit badges (or their
> equivilent) actually feature corporate logos on the badge itself. For
> example, the badge for athletics might have a Nike logo or the badge for dog
> care might have the Alpo logo or the badge for cycling might have the
> Schwinn logo. The corporations, of course, pay for the space on the badges.
> I believe the national Scouting organization seized on the idea a few years
> ago as a way to bolster dwindling finances.
> Perhaps some of the British Scouts on the net can enlighten us on the
> details of this plan.
You are quite correct. Some proficiency badges for Cubs and Scouts are
sponsored and incorporate the name or logo of the sponsor in the design.
Sponsors are chosen which are i keeping with Scouting principles , e.g.
clearly there would not be badges sponsored by British Allied Tobacco or
Whitbreads Brewery !
Many kids earn sports awards, swimming awards etc. at school , youth
clubs etc. which are sponsored , e.g. Leeds Building Society ( Savings &
Loan in the US) sponsor lifesaving awards. So personally I don't have a
problem with it. The badges themselves are roughly the size of a BSA
merit badge. Cub badges are triangular in shape and scout badges are
diamond shaped. The logo is barely visible unless you actually stop to
look at what badges a kid has earned ...
We also have local sponsorship deals , e.g. a group in our district has a
fifteen seater bus which they bought from a hire company at substantial
discount , on condition that they kept the company's name as " sponsor " .
I personally have no problem with this provided everyone is sensible in
the choice of sponsors. I turned down an offer from our former Chairman
to buy the Cubs a soccer strip with the name of his liquor store
embroidered on it.
AGSL 25th GREENWICH SG
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City