Re: Scout used in ad?
Kerry Sipe (sipe@INFI.NET)
Tue, 30 Aug 1994 09:47:18 -0400
Regarding the commercialization of the Scouting insignia: I understand that
in Great Britian (the birthplace of Scouting) that merit badges (or their
equivilent) actually feature corporate logos on the badge itself. For
example, the badge for athletics might have a Nike logo or the badge for dog
care might have the Alpo logo or the badge for cycling might have the
Schwinn logo. The corporations, of course, pay for the space on the badges.
I believe the national Scouting organization seized on the idea a few years
ago as a way to bolster dwindling finances.
Perhaps some of the British Scouts on the net can enlighten us on the
details of this plan.
KERRY W. SIPE firstname.lastname@example.org
608 Malen Road, Virginia Beach, VA 23454 USA
(804) 340-5899 or (804) 547-9765
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City