Re: Peer Pressure on Scouts
Settummanque, the blackeagle (waltoml@WKUVX1.WKU.EDU)
Mon, 22 Nov 1993 14:21:24 CDT
"JOAN E. UPHAM" <UPHAMJE%SNYPOTVA.BITNET@RICEVM1.RICE.EDU> writes:
>Mike Walton wrote:
>>As I wrote earlier, Joan, not only is the National Office receptive to
>>units/Districts/Councils doing so, they have sent word of that to
>>local Councils asking them to please send copies of their production
>>efforts to the National office for archive purposes.
>Well...if this is true, Mike, I am "very" surprised. First of all,
>National goes to great lengths to let us know that the "program"
>as officially stated is sacro-sanct. And, they are very concerned
>at all times about their image...this concern (it seems to me)
>works it way down to the council level which also tells us (the
>local units) that we must play the game by the exact rules which
>have been set forth in a volume of books and official declarations.
>And now you're telling me that we can make an "ad" locally, air it,
>and let National know after the fact what it contained???...That
>doesn't seem reasonable and I would not be surprised to have
>National and our local council call up to ask "who died and left
Sure you can....the WRAL-TV Explorer post (Raleigh, NC) has been
doing so for the past twelve years. So have Explorer posts in
Washington DC, New York, and in several places in California. Of
course the local Council office is consulted on those spots ONLY to
insure that the message is consistant with the aims of the Scouting
program. But yes, that's exactly what has been done and what I said.
See, Joan, while National controls the overall program, each local
Council *does* have a definate say in what is created, produced and
that's where the approval lies...NOT at the National office (and for
good reason...there's really no way that anyone at National can gauge
what kids in (I'm only picking here Dr. Steve!) Akron, Ohio or Bowling
Green, Kentucky will react to.
If you have the monies to do it, I would strongly suggest you sit down
the Scout Executive (or whomever is your Councils' staff person for
PR) and explain what it is you want to do. If the local Council don't
have to pay for it, if the message and content is consistant with what
the BSA is all about, and if you provide the National office with a
copy of the finished product, there's NO REASON (unless of course, the
Scout Executive don't like you or the idea!) that you can't do this!
The local Council has little to NO money to fund local ads (lean more
toward the NO money end). Therefore, if you can get a local station
to do it for you (as WKRN did this weekend for "Scouting for Food" in
Nashville, running several 10, 20 and 30 second spots during prime
time and other times emphazing the Scouts' role in this yearly
effort) for no cost, then that's great!! BTW, the Nashville Scouting
for Food drive, done for the fifth year, netted over 2 TONS of food
for the Second Harvast Food Basket and 33 other local emergency food
pantries in central and west-central Tennessee and at Fort Campbell,
Kentucky this weekend!!
>I am speaking of "ads" for recruitment...not the 30 minute programs
>by local troops over Public Access TV which some have referred to
>having done and broadcast. I am thinking about those slick little
>30-60 sec. spots which usually come from the brains of a Madison
>Ave. ad company and get you to "really" want the product they
>are selling...in this case the product would be BSA and scouting. I still
>think that any such "ad" effort would be (at the least) in the
>control of the local council and would have to be seen and approved
>by them before airing. I can't imagine any TV station broadcasting
>any such itme BEFORE they checked with the council office and were
>sure that it was OK to do so.
If you are talking about a spot for a particular unit, NOT A CHANCE.
If you are talking about spots for all units in the viewing area,
again, since it's NOT the local Council's money that's being spent NOR
that of National, you have the right to place on the air anything you
can afford to pay for. Now, if I had the money, would I NOT include
the local Council in the process...no, I would not. There may be a
specific message, like "we want you to enjoy Wildcat Holler this year"
that they may want to add in it. And again, we are talking about
cooperation, not competition.
Broadcast stations do it all of the time. If you have the money, you
can get the time!
Mike L. Walton
( Settummanque, the blackeagle... ) )
( (MAJ) Mike L. Walton (among other "endearing" names) ( )
( AIS/MR Recreation Specialist, Lifeskills Inc. ___)_ )
( Voice 502-782-7992 (home) 502-842-2274 (office) |-=-|] )
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