Re: Positive Advertising (was Peer Pressure . . .)
Settummanque, the blackeagle (waltoml@WKUVX1.WKU.EDU)
Mon, 22 Nov 1993 09:06:27 CDT
Good Morning Bruce!
As I've explained before about the pictural displays in _Scouting_, many times
the pictures are the LAST things to go into the mag and therefore don't get
the "once over" the articles do. Gene Daniels and (I forget now the other
great photo editor...) try to do a great job with the pictures, but they
are HEAVILY DEPENDENT ON THE LOCAL COUNCIL TO "CHECK OUT THE SCOUTS" (read this
to say "heavily dependent on a professional at the local Council to say "ummm
okay...it looks good to me"."
As we've talked about many times before in this forum (and which I would have
liked to have seen more discussion about, but other than writing to National
and expressing our "disapproval", there's not much else that could be done
to better this situation), _Scouting_ is more concerned with getting the
news and information out to all of us and our families than they are getting
the "minor area" (minor to them, not to me!) of getting pictures of Scouts
wearing the correct patches in the correct places. This has been demostrated
many, many times before in the long history of that great magazine.
With regard to the mini-van ad, *someone at BSA Editorial* was supposed to
look at that and similar ads BEFORE permission is given to print them as
part of a campaign. It is obivious that someone did, but did not carry with
that look your or my "eagle eyes" to insure that each Scout illustrated was
wearing the correct uniform with ALL correct insignia in place.
Don't think this is NOT a "big deal"??? During the Jamboree this past summer,
I walked past three Scouts...ALL THREE wearing the subcamp patches over the
LEFT pocket (as one Scout told me, was shown in a ad advertising the Jamboree.
His words "How can the BSA be wrong...they're the ones PUTTIN' ON this thing?")
When I asked them to please place their subcamp patches (in those holders for
temporary patches) on the right side, one of the three asked "Why is it so
important as to where we wear this (explitive deleted) anyway?? Our Scoutmaster
don't really care about where we put it...he said that "everyone wears weird
things during a Jamboree!"
I told the Scout that "well..if you get your picture taken for the newspaper
or for _Scouting_, wouldn't you want to have everything in place for it??"
THe kid relented, and buttoned the patch over the right pocket.
So, Bruce, the mini-van ad IS a big deal. Thanks for letting us all know about
Mike L. Walton
former National Communications Committee member
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City