Re: Peer Pressure on Scouts
Jeff L. McElravy (jmcelrav@BIGCAT.MISSOURI.EDU)
Fri, 19 Nov 1993 09:36:39 -0600
Last year we had a very successful, print, poster and TV ad campaign ran here
in Dan Beard Council. To the best of knowledge, it was all handled within
the council. There was interest from National and the materials were sent to
them for reference. The TV adds were run last spring for the first time and
again this fall for school nights and round ups.
Jeff L. McElravy, Sr.
Asst. Council Commissioner - Training
Dan Beard Council - Cincinnati, OH
On Fri, 19 Nov 1993, JOAN E. UPHAM wrote:
> David Byrd replied to my entry...
> >level. Obtain permission(if needed)from the council to run ads on the local
> >public access TV channel. Maybe for added impact, an entire show could be
> >recorded. Of course, if we resort to the infomercial format, we need to
> >heavily disguise it, or we could find ourselves zapped. If it works, the
> >ideas could spread, and before long, maybe the Powers-that-be will get the
> I don't believe that it would be permitted for any "council"...much
> less a single troop...to make and run ads on any TV channel including
> public access TV. I would think that National would put a screeching
> halt to any such project or idea for a project. I believe that
> you would find that National would insist on (and probably does insist
> on) complete control of the ads for BSA like they do with the
> program itself. That is why there are very structured campaigns
> (like the school nights with the printed materials and posters direct
> from Texas).
> I'm glad you like what I said and the ideas that I had but what
> needs to be done is to get these ideas to the right people at
> National and see if they think that the ideas for "advertising"
> the program would help the image of scouting and boost the
> recruitment effort.
> If someone on this list "knew" someone at National who might be
> receptive to the ideas we have been bantering around here, then that
> person could be approached and it might even be possible for a
> few "home video" ads to be produced and submitted to National as
> visual ideas of how it could be done. Then...National (if they
> liked it) could go about producing ads such as these. But...we as
> individual troops or councils can't go off and do our own!!!...
> National would definately have our heads on a platter for that one.
> ...Joan Upham
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City