Mark Wilson (mwilson@POLARIS.ORL.MMC.COM)
Tue, 2 Mar 1993 14:52:16 EST
While it sounds good to ask for $75 per boy, and that may be what it costs for
council to support one boy, it generally ignores other income sources including
the United Way, Corporate SME, program fees (ie summer camp, etc), and other
sources. You certainly should let the parents know that it takes more than just
their dues to provide Scouting to their sons, but, as you noted, quoting that
as a desired donation will scare them off.
Here is an idea. It may be too late for this year, though.
Look at the Council budget including their projected income figures (without
Family SME) and determine the shortfall amount. Divide that by the number of
boys served by the council (round numbers are OK) to determine the shortfall
per boy. Use that number to establish a goal for each unit and a suggested
BTW, the council has more than likely already done the above and set a goal for
your district. If so, then use your district goal plus 10-20% divided by the
district enrollment as a guide for the unit goals. Either way, the amount is
likely to be less than $75 per boy.
Focus on UNIT goals. Play to unit loyalty ("you can help your unit reach it's
goal"). The district may want to set up some type of recognition for units
reaching their goal and those exceeding their goal. By making it a UNIT goal
rather than a personal challenge there will be more who will give what they
feel they can afford (which is all we can ask) because they will see that it
help the unit even if the donation is not a lot. A dollar toward a $200 goal
seems more important than a dollar toward a $250,000 Council goal.
In summary, set a reasonable unit goal based on the unit membership and focus
attention on each unit meeting or exceeding that goal.
PS, this might be a good time to show parents the council budget so they can
see exactly how the Council is funded. I'm talking about a spreadsheet not
the ubiquetous pie charts.
Then again, maybe you already knew all this stuff.
... bunch of stuff deleted ...
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City