Tue, 2 Mar 1993 14:04:58 -0500
I'm the Family SME (Sustaining Membership Enrollment -- see I remember
the abbreviation problem) chairman for our district. We're getting a
pretty awful response with our campaign this year and it's not just
because I'm the chairman -- we have the same presenters as in past
years. I'd like comments from others who have done this (by e-mail,
please -- I'll summarize for the group if there's interest) to see
what can be done differently in future years. As I see it, the way
it is run in our Council has several pros and cons.
We try to do the presentation at Blue and Gold's or Court of Honor:
pro, there are lots of people there; con, that is a VERY BUSY night,
packs/troops don't like the intrusion.
We are asking for a contribution of $75 per scout (the cost of providing
the program= cost of running the council/number of scouts) which is
out of reason for a lot of families. Rather than give a smaller amount,
they give nothing. That amount is ok for Rotary or somebody like that,
but not the families.
We show a 7 minute slide show with taped commentary explaining the
services provided, funding, and ending with a contribution request --
I'm assuming everyone has pretty much the same thing with the council
name inserted and a few local slides.
Problem is, it isn't working this year. We'll be lucky to get half our
goal for the family division. Most of the troops (who get the most
benefit) don't participate at all -- 75% of the collection comes from
packs. Troops/packs get a 5% discount at the service center for having
a presentation and an additional 5% if they exceed last year's amount by
10%. One pack even admitted before we came in that we wouldn't get
anything, they just wanted their discount (I got $35 for 2 1/2 hours
of a Sunday afternoon).
So, What works?? If we're going to do this, we might as well do it
Item Subject: signature block
Jim Holman Internet: firstname.lastname@example.org
Statistics Laboratory, OARDC Bitnet : holman.2@ohstmail
1680 Madison Ave Phone : (216) 263-3772
Wooster OH 44691 FAX : (216) 263-3713
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