RE: Jamboree Promo Ideas?
(no name) ((no email))
Wed, 7 Oct 1992 13:55:58 CDT
This is an entire month's late, but I wanted to make sure that I had all of the
information you requested.
Ben Parker asked on 11 September 1992:
"Basically, I am looking for ANY promotion ideas that you may know of that
wull help us build either or both the boy and parent sides. Thanks for your
Seeing that lots of Councils are STILL trying to fill their Troops with
Jamboree candidates, here are some things that I have used to talk with
both Scouts and parents about the Jamborees of past. Many of these items
are available from National; some can be obtained from local sources.
First off, have SEPARATE meetings for the parents and the boys (potential
Troop members) at the SAME location (a church with two meeting halls can
be used...but we opted for a middle school and used the gymnasium and
library for the two meetings. I will describe the meetings in each location.
(remember...the last time I did this was in 1988 for the 89 Jamboree....)
Entering the school house.... you are greeted by the District Executive in
charge of the Jamboree, two OA members and the Jamboree "Senior Scoutmaster".
The DE welcomed each family and then one of the OA members takes the
registration information and then the other OA member can either escort or
show where the Scouts or parents meet at.
In the library, are materials (posters, locally made and nationally made)
that tells about events during the Jamboree...there were several CARAMATE
(brand of combination slide projector and screen in square box) machines
showing slides of the Jamboree with the voices of previous Jambo participants
telling about their experiences....(the slides did NOT correspond with the
discussions, which helped the interest level!) placed around the room and
on tables near the tables where the parents would sit.
After introductions, the Jamboree Scoutmaster and a Scout from the previous
Jamboree contingent told about the past Jamboree. They then shut up and showed
a videotape (available from the National Communications division...but I've
got the best one, the 1985 one!) that told of the Jamboree.
After the tape, then questions are answered from the public. The most
frequent questions I fielded were questions about money and communicating with
the Scout during the event. Be ready for those two catagories of questions.
Finally, the parents were treated to coffee and cobbler (which was made with
Scouts' help before the event started) and talk about the event.
They left with a folder with all kinds of information about the event in their
The Scouts there are treated to a series of short "tales from the Jamboree"
told by Scouts and Scouters from past Jamborees. (Keep them short...under
15 minutes per or you'll lose them for sure!) Don't worry...you don't really
have to convince them that the Jamboree is the best thing since sliced bread!
What you *do* have to do is to emphasize that this event is the premiere
Scouting event in the nation and that their behavior MUST be the best possible
because you're representing Scouting and the local Council.
Have lots of "dignitaries" on hand....the Director of Support Services or
some other lesser-known professional on hand to "tote the Council line".
Have some Scouter from OUTSIDE the local Council to attend the event (we
had the Scoutmaster from the neighboring Old Kentucky Home Council's Jamboree
contigent to attend) to show that this is not just another local Council event.
Show the slides from the past Jamboree (available from the Council office...
each Council was shipped three sets with tapes or scripts at the start of this
year...if they don't know where they are, have them to find them!~~) and
finally have the Lodge Chief to attend, stating how important that this event
is to our Council's camping program (and it is!).
They planned this event just like a regular Troop meeting, with a preopening
game, a "widegame" (each Scout was given a card upon entering the gym...during
the widegame, they were to seek out others that together they would spell
out "BLUEGRASS" (name of local Council) or "TOGETHER" (theme for the evening).
Even those that tried to get together and were unsuccessful got a special
prize (frisbees from the past Scout show) so that everyone that attended got
Don't go overboard with the Scout part...their enthusiam is there....if there's
any part you need to go overboard with, go with the parents. Its their money
that they have to part with. You need to make sure that they know that its
a great investment of their monies.
Finally....have fun. If the parents or Scouts see this as "just another Council
event" they won't even come to it. Be creative with the invite letters. We
used one of our Council's partners for the Jamboree, a local Lexington bakery
to send the letters to each Scout and one week later, to the parents of each
Scout that filled out a information card or let us know that they wanted to go.
It was signed by the president of the bakery (who was the Jamboree co-chair).
(the bakery also placed in there a coupon for a free loaf of bread! That was
great...everyone could use bread!)
The school we chose was a middle school outside of the city limits. That way,
even those that drove a long distance (this was one of three rally sites
because of the size of the Council!), had to get directions to the school.
That placed all of the parents on the same ground and introduced many of the
Scouts to a new school setting (believe it or not, Scouts get tired of seeing
the same schools all of the time!)
Hope this helps out, Ben and others wanting to promote the Jamboree...if you
need more information or a copy of the 85 or 89 tapes, I have them here and
would be glad to share them with you. Let me know!!
(or if you would like me to come to your council to help tell the Jamboree
story......hey, I'm flexible!) (*laugh*)
Terry Howerton Sakima Group, Inc. SCOUTER Magazine Kansas City