Re: What's in a Name?
Steven Featherkile (email@example.com)
Fri May 22 09:37:05 1998
I feel your pain... oops, can't use that one someone else has taken
it... Consider the following
> On the issue of name recognition, though, it matters a great deal to
> us. If we change to Venturing (I suspect we will), it means 4 years of
> building recognition for the Exploring program here is largely wasted and we
> will start over with a name that isn't recognized in this area. That matters
> because people are less likely to join an organization they haven't heard
> of. Also, support of our program in terms of money, equipment donations, and
> volunteer assistance for special areas (such as CPR & First Aide
> certification) has steadily increased over the past 4 years. I'm pretty sure
> the name change will have an effect on that for at least a couple years.
Start right now with education flyers to your supporters. Get on the
radio and tv local service spots. Make a news release to the local
paper. Start including Venturing in your Explorer coorespondence.
Remember how Datsun changed to Nissan over two years. They started with
DATSUN in bold letters, with Nissan in small caps. Then it was NISSAN
with Datsun in small caps, then the Datsun went away. Just do something
similiar. It shouldn't be much of a problem. Remember, what others
percieve as a problem, is really just an opportunity to excell.
> Who does this matter to? It matters to the members of our post who
> have worked really hard to build their program.
They will continue to work hard to build their program. If we approach
this as an opportunity to excell, the kids will come on board. If we
stay on our pity pot, the kids will be there with us. It's all in the
EA Post 319 (High Adventure)